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Partnering with Swell Investing, huge multinationals like Coke and Walmart are helping investors make money while "do[ing] good for those in need".

"[Liam] Monaghan is one of the founders of Swell Investing, a new financial-research company guided by the philosophy that “you can do well for yourself and do good for those in need at the same time.” It’s not a novel concept: There are plenty of powerful organizations such as the Rockefeller Foundation and Morgan Stanley’s Institute for Sustainable Investing exhibiting a similar spirit. But what is novel is that money invested in Swell, before it finds its way to a microfinance agency in India or a builder of low-cost irrigation systems in Kenya, usually passes through some unlikely middlemen: relatively large corporations, such as Walmart and Coca-Cola." -- Saki Knafo, theAtlantic.com

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