< 1 min read
November 21, 2014
Charitable-giving sex divide: Canadian study says men "just want to write a check and move on," whereas women prefer to build relationship with an organization.
"Canadian women have different motivations and strategies for charitable giving than men do, according to a research paper by Investor Economics and TD. 'Men tend to write cheques quickly, while women will want to build relationships with the organization they’re giving to, they’ll want to do more due diligence before writing the cheques,' says Jo-Ann Ryan, who leads the Philanthropic Advisory Services team within TD’s Wealth Advisory Services." -- Paul Gallant, YongeStreetMedia.ca