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Business as extension of founder's personality: Bill Gates and Jeff Bezos, two "titans" whose companies seem to take philanthropic cue from personal example.

"Microsoft and Amazon are companies closely identified as extensions of their founders’ personalities, and when it comes to philanthropic giving, that largely seems to be the case. Both companies are in the Seattle area, along with other top corporations such as Starbucks, Costco and Boeing. But among this group, it’s Amazon that is singled out locally for the lack of support it gives the community. The Seattle Times published a lengthy profile in early 2012 that featured the voices of many community and charity leaders disappointed with Amazon’s lack of involvement. When other Seattle companies are donating large sums, Amazon is often missing in action." -- Shawn McCoy, the Detroit News

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