The Wounded Warrior Project is in the crosshairs: after the recent firings, donors' trust has been wounded and donations have dropped, yet the important work of helping the injured continues.
"Wounded Warrior Project said last week’s dismissal of two top executives has brought order to the popular veterans charity, but recipients of services are worried, donors are jittery and experts contend it’s not going to be that simple to regain the public’s trust.
“'They are on thin ice right now,” said Doug White, a teacher who leads Columbia University’s master’s program in fundraising. “In the nonprofit world, we don’t have assets. We have trust. Once you let that go, it’s a long, long climb back.'”--Dianna Cahn, Stars and Stripes