Charities can now use YouTube videos to ask donors for donations; there is a new addendum when uploading videos that will allow donors to click and give to any US 501(c)(3).
"YouTube just made it a lot easier for its users in the U.S. to use their videos to drive donations to nonprofit organizations. With the new donation cards, video creators can now choose any of the over 1.8 million IRS-validated 501(c)3 nonprofit and direct donations to them right from their videos.
"Nonprofits could already use these cards on their own videos. Often, though, it’s videos from regular YouTube users that are far more likely to solicit donations than a slickly produced video from a nonprofit. The whole ice bucket challenge meme probably would have generated even more donations to the ALS Association if people had been able to add a donation card to their videos."--Frederic Lardinois, TechCrunch
Photo Credit: By BrokenSphere (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons