"Not for germaphobes": Is the "Twizzler challenge" this year's philanthropic fad or just savvy branding from a candy company?

"After the ALS Ice Bucket challenge raised more than $115 million in mere months, many speculated the viral campaign had forever changed the face of charitable fundraising. Almost a year later, the Today Show thinks it may have found a successor. On Tuesday, hosts Matt Lauer and Kathie Lee Lady and the Tramp-style chowed down on two sides of a Twizzler in the name of autism awareness (and fundraising)." -- Laura Stampler, Time.com