Asking donors to cover credit card fees dramatically reduces conversion rates because it disrupts the flow of charitable thinking.
Given the decline of trust in American society, particularly trust in institutions, it’s refreshing to think of fundraising as a profession with a higher calling.
Average, everyday donors might not break the bank for most nonprofits, but they are part of a thriving civil society. And giving away even small sums of money on a regular basis is good for both giver and recipient.
Nonprofits should put most of their funds toward programs, but we must avoid the delusion that “overhead” is a bad investment.
Prisons today are serving more often as mental health hospitals and homeless shelters. We need corrections reform to reflect this reality.