Practicalities

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Five “Purposeful” Steps to Magnify Your Nonprofit’s Impact

Nonprofits inherently have purpose, but purpose doesn’t take care of itself.

What Can Be Learned from These Three Fundraising Myths?

Forget the myths and listen to Jeff Brooks: donors like direct mail.


Campaigns Get Fundraising Right

Politicians excel at raising billions for their campaigns. What can nonprofits learn from them?

Fuzzy Wuzzy Was a Signature

When writing letters to your donors, your own John Hancock should be bold.


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Five Things to Add to Your Direct Response Program in 2025

Think outside the box with these techniques that are (relatively) easy to implement and effective to use.

Five Tests You Should Be Running in Your Direct Mail Program

Thinking outside the box (then testing the results) can take your direct mail fundraising to the next level.


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A Tale of Two Packages

It was the best of fundraising appeals, it was the worst of fundraising appeals.

Major gifts fundraising
Focus on Major Gifts, and the Rest Will Follow!

Major gifts are the single most important element of a successful fundraising program . . . so polish up your major gifts skills at next month’s Major Gifts Fundraising Seminar in D.C.


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Don’t Let Your Donors’ Dreams Sunset with the Estate Tax Exemption

Fundraisers have a significant role to play in the potential upcoming reset.

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Strategies for Focusing Your Nonprofit’s Capacity Building Grant Request

By concentrating on mission and vision, your nonprofit can craft a compelling request.




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