Practicalities

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Why Donors Still Prefer Mail

Tangible connection still reigns eternal in a digital world.

Fundraising’s Coming Up Grizzly

The choppy economy is causing some fundraising nausea. We’ve got the Dramamine.


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The Power of Threes

Your nonprofit’s strategic plan won’t execute itself. AmPhil’s 3×3 review process will help you put it in action.

When Foundations Get Chilly

Some practical advice for ice-cold foundation fundraising.


Give Me a Reason to Open the Mail!

It’s not as simple as making it into the mailbox. Your letter needs to be opened.

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Lift Notes: A Small but Mighty Weapon in Direct Mail

In direct response fundraising, attention to small details can yield big results. Cue the humble lift note endorsement.


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Show Your Softer Side

Yes, your fundraising letters should lean on Logos and Ethos. Don’t leave out Pathos.

Why Good Fundraising Letters Break All the Rules

Get out of the classroom. Start writing how you speak.


Revolutionizing Nonprofit Fundraising: A Focus on Quality Over Quantity

Pivot from focusing just on acquisition to prioritizing retaining your donors.

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Five “Purposeful” Steps to Magnify Your Nonprofit’s Impact

Nonprofits inherently have purpose, but purpose doesn’t take care of itself.




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