Practicalities

Five Tests You Should Be Running in Your Direct Mail Program

Thinking outside the box (then testing the results) can take your direct mail fundraising to the next level.

Two envelopes on a doormat, blank window to add your own name and address details.
A Tale of Two Packages

It was the best of fundraising appeals, it was the worst of fundraising appeals.


Major gifts fundraising
Focus on Major Gifts, and the Rest Will Follow!

Major gifts are the single most important element of a successful fundraising program . . . so polish up your major gifts skills at next month’s Major Gifts Fundraising Seminar in D.C.

Beautiful summer sunset
Don’t Let Your Donors’ Dreams Sunset with the Estate Tax Exemption

Fundraisers have a significant role to play in the potential upcoming reset.


reflection of many construction cranes in modern glass window facade capacity building for nonprofits
Strategies for Focusing Your Nonprofit’s Capacity Building Grant Request

By concentrating on mission and vision, your nonprofit can craft a compelling request.

AI, Machine learning, Hands of robot and human touching on big data network connection background, Science and artificial intelligence technology, innovation and futuristic.
How Your Nonprofit Can Use AI to Save Time and Money

This may have been written by a robot . . . just kidding!


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Finding Your Organization’s Voice

Taking the time to develop a coherent organizational voice ensures that your communications truly convey your mission and values.

How to Systemize Your Fundraising

When it comes to fundraising efficacy and efficiency, there’s no substitute for a good system.


United States Postal Service 2024 Postage Increases: How to Save on Your Postage Budget

Postage increases impact your revenue, but key USPS promotions and incentives can help cut the costs of your direct mail program.

You published an Op-Ed. Now what?

How to go about leveraging your op-ed to garner support.




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