Eric Streiff

Eric is a veteran marketing and nonprofit fundraising professional that has spent his entire career on the front-line serving organizations of all sizes. His experience includes two decades in NYC working in marketing, photography, and creative services serving retailers, corporations, publications, and advertising agencies. This diverse experience forged his strategic marketing mindset and a desire to help organizations grow and thrive in a highly competitive and challenging environment.

Over the last two decades Eric has served numerous nonprofits in various capacities. As the head of marketing and development for the International Fellowship of Christians and Jews, an acclaimed $100+ million international charity, he oversaw all the fundraising, including direct mail, digital outreach, social media, direct response television, major gifts, planned giving, and marcom activities. He also served as the Executive Director/CEO of the Missionary Oblates of Mary Immaculate, a $32 million faith-based humanitarian organization that serves people in need in over 70 countries. In addition to these roles, he held leadership positions at two multi-channel fundraising agencies where he served over 30 clients in the U.S. and abroad, such as think tanks and advocacy groups, schools and associations, faith-based ministries and churches, and inner-city rescue missions and other humanitarian efforts.

Eric’s passion is helping organizations transition from a limited-channel marketing model to a multi-channel, integrated program, that accelerates growth, fortifies financial sustainability, and builds unique brand experiences that are relevant, personal and meaningful.

Outside his professional life, Eric teaches Digital Marketing Strategy to undergraduate marketing majors at SUNY New Paltz. In the past he has taught marketing, Internet marketing, and advertising at New York University, Catholic University of America, Baruch College, and The Fashion Institute of Technology. Prior to working in the nonprofit space, Eric worked on marketing, advertising, and creative initiatives for FAO Schwarz, Porsche, Audi, Seagram’s, The Body Shop, and Chase Bank, among many others. Eric holds undergraduate degrees from Skidmore College and The Fashion Institute of Technology, as well as a master’s degree in Marketing from New York University. He lives in upstate New York with his wife, Jolene. They have eight children and ten grandchildren.

Nonprofit staff uniting to deliver consistent company messaging
Keep your nonprofit’s story straight

In nonprofit messaging, consistency is key. Make sure your donors and stakeholders aren’t hearing different messages from different people in your organization.

Person wonders whether to make phone call to donor
How often should you communicate with your donors?

When in doubt, keep reaching out! Repetition is a powerful tool for getting through to your donors and convincing them to give.

Cheering fans representing nonprofit donors
Donor engagement: building a community of raving fans and lifelong advocates

By cultivating a sense of belonging and emotional investment in your donors, you can build a community that will stick with your nonprofit through thick and thin.

Year 2030 written on a paper with a green pushpin, concept image for business vision or long term prospective. Number two thousand thirty.
When it comes to your donors, think long-term

By focusing on donor retention, you not only secure ongoing financial support, you create long-lasting partners who will champion your cause and expand your reach.

Does your brand stand out from the fundraising crowd?

By building a compelling, distinctive brand, nonprofits also build trust and confidence with current and prospective donors.

The three pillars supporting long-term fundraising success

The success of your fundraising and marketing efforts depends on strategic cultivation of brand awareness, donor retention, and donor engagement.

Planning for December in June: a path to year-end fundraising success

It’s never too early to start strategizing for year-end fundraising. In turbulent economic times, a fine-tuned direct mail strategy is more important than ever.

direct mail fundraising coronavirus
Making direct mail work smarter during the COVID-19 crisis

In times of economic uncertainty and global panic, like we face today, it’s tempting to step back and play it safe. If history is an indicator, this is a bad idea.

Using gift acknowledgments to create opportunities to give again

It might seem tacky at first, but acknowledging a recent donation from one of your donors is a great opportunity to ask for another gift.

How the pandemic accelerated digital transformation

If the past year made anything clear, it’s that digital marketing is now longer optional. If you don’t want to be left behind, prepare your digital transformation now.