Eric Streiff

Eric is a veteran marketing and nonprofit fundraising professional that has spent his entire career on the front-line serving organizations of all sizes. His experience includes two decades in NYC working in marketing, photography, and creative services serving retailers, corporations, publications, and advertising agencies. This diverse experience forged his strategic marketing mindset and a desire to help organizations grow and thrive in a highly competitive and challenging environment.

Over the last two decades Eric has served numerous nonprofits in various capacities. As the head of marketing and development for the International Fellowship of Christians and Jews, an acclaimed $100+ million international charity, he oversaw all the fundraising, including direct mail, digital outreach, social media, direct response television, major gifts, planned giving, and marcom activities. He also served as the Executive Director/CEO of the Missionary Oblates of Mary Immaculate, a $32 million faith-based humanitarian organization that serves people in need in over 70 countries. In addition to these roles, he held leadership positions at two multi-channel fundraising agencies where he served over 30 clients in the U.S. and abroad, such as think tanks and advocacy groups, schools and associations, faith-based ministries and churches, and inner-city rescue missions and other humanitarian efforts.

Eric’s passion is helping organizations transition from a limited-channel marketing model to a multi-channel, integrated program, that accelerates growth, fortifies financial sustainability, and builds unique brand experiences that are relevant, personal and meaningful.

Outside his professional life, Eric teaches Digital Marketing Strategy to undergraduate marketing majors at SUNY New Paltz. In the past he has taught marketing, Internet marketing, and advertising at New York University, Catholic University of America, Baruch College, and The Fashion Institute of Technology. Prior to working in the nonprofit space, Eric worked on marketing, advertising, and creative initiatives for FAO Schwarz, Porsche, Audi, Seagram’s, The Body Shop, and Chase Bank, among many others. Eric holds undergraduate degrees from Skidmore College and The Fashion Institute of Technology, as well as a master’s degree in Marketing from New York University. He lives in upstate New York with his wife, Jolene. They have eight children and ten grandchildren.

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Direct mail planning in a rocky economy

As you begin planning direct mail for 2023, don’t be tempted to pull back because of a rocky economy. Make some strategic changes to communicate well with your donors while you manage your ROI.

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Making direct mail work smarter during the COVID-19 crisis

In times of economic uncertainty and global panic, like we face today, it’s tempting to step back and play it safe. If history is an indicator, this is a bad idea.

Using gift acknowledgments to create opportunities to give again

It might seem tacky at first, but acknowledging a recent donation from one of your donors is a great opportunity to ask for another gift.

How the pandemic accelerated digital transformation

If the past year made anything clear, it’s that digital marketing is now longer optional. If you don’t want to be left behind, prepare your digital transformation now.

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Digital donor acquisition begins with acquiring emails

Here’s how to set up a digital donor acquisition program in six steps. This will help your organization grow its digital fundraising program.

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Does integrating direct mail and digital outreach improve fundraising results?

Integrating multichannel communications will improve your fundraising results. Here are three tips to make that happen.

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Integrating digital and direct mail fundraising channels is essential business

Integrating fundraising efforts across all marketing channels has become exceedingly important for all nonprofits.

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Digital during COVID: educating and entertaining your audience

Digital marketing is essential for nonprofit organizations—and increased digital traffic during the pandemic makes it of utmost importance. Today and tomorrow, find our tips for reaching and engaging donors digitally.

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Mailing during COVID: refining tactics to improve results

Many organizations are asking whether they should keep mailing during the coronavirus pandemic. You can’t stop mailing—but you do want to make certain tactical shifts in light of the current fundraising environment.