Research & Reports

Donor modeling for upgrade propensity

Presenting a study on how donor data can create models to predict which donors are most likely to upgrade.

How do I give well? Here are 8 questions for donors.

American Philanthropic’s latest resources guides donors through eight questions to help them reflect on and improve their giving habits.

New study: religious faith and reading the Bible increases generosity

A new study from the American Bible Society shows that “Practicing Christians” and “Bible Users” remain more generous than non-religious Americans—and that this trend held steady through the pandemic.

Planning for the future? How is your organization performing right now?

Take the American Philanthropic fundraising survey to know how your organization is performing right now! This is the most useful information as you plan for future growth.

The new Giving USA report has more of the same—which is good news

The Giving USA 2020 summary was just released, and the findings are not surprising. That’s a good thing.

COVID-19, lean philanthropy
How “lean philanthropy” responds to COVID-19

Exponent Philanthropy surveyed its network of “lean funders” to see how they are responding to COVID-19. Much of it is good, another example of donors shifting in ways that will be valuable beyond the pandemic.

FEE communicate to new audiences young people
Just released: Youth Education & Audience Research report

The Foundation for Economic Education, in partnership with a major grant from the John Templeton Foundation, just released the results of a three-year research study on how to communicate to younger audiences ideas about liberty and limited government.

When “thank you” doesn’t matter

A new study raises questions about the value of thank-you calls for nonprofits. The study, however, has several outstanding questions.

Americans are more rooted as migration declines among younger generations

Access to internet, among other trends, is leading to decreased migration as more Americans stay put in their hometowns.

Hurricane Michael recovery efforts point to the power of local generosity after overlooked disasters

Two main suggestions for those wishing to help support survivors of disasters reevaluate how they choose to respond.