Xiaoxia Cao

Xiaoxia Cao is an Assistant Professor, Department of Journalism, Advertising and Media Studies at the University of Wisconsin-Milwaukee. She teaches classes on and researches media effects, persuasion, media psychology, strategic communication and political communication. She has a doctorate from the University of Pennsylvania, a Master's degree from the University of Wisconsin–Milwaukee and a BA from Beijing University, P.R. China.

Do happy faces or sad faces raise more money?

Including different facial expressions in fundraising pitches can change how people respond, research suggests