Carter Skeel
Quit throat-clearing and write confidently in your fundraising communications.
Amazon announced last week the end of its AmazonSmile program. While no nonprofit will suffer significantly, there is a downside to this decision.
Working alone, localism can mitigate some of the effects of larger root causes. In a thicker community, there would be fewer Cannells, because there would be more “preventative care.”
With a clear mission/vision distinction, you can articulate why your work—and the donor’s support—is more urgently needed as a result of this external factor.
When you are running a short fundraising campaign, it’s important to set a smart campaign goal. Here’s how to do that—and how to message it.
As a fundraiser, gratitude — both well-expressed and sincere — is one of the most important tools you have. It’s good for you and your donor.
What type of friendship is a donor relationship? Is it really “not about the money”?
Membership programs can be misused, but by and large, they are extremely valuable tools for fundraisers—and they’re good for donors, too.
Macro-trends, future-telling, and sector reports have their place. But they aren’t nearly as important as the fundamentals—and just cultivating donors.
It’s easy to let the urgent take the place of the important. But don’t let urgency hurt your long-term success and preclude planned giving efforts.