There are regularly pressures for nonprofits to be present on social media, but there are much more effective ways of using digital resources than Facebook or Twitter.
"Social media has changed the world. It has changed how we access information, communicate with our friends and it has changed how charities raise awareness and fundraise. In fact, most charities now spend countless hours and money investing in their social media channels and it is time to stop.
"A recent report found that entrepreneurs say social media is a waste of time, with no discernible impact on their sales, and I believe the same could be said for charities."--Matt Collins, The Guardian
Photo Attribution: By BforTime Network (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons