American food distributors waste 40% each year, most often because the produce is disfigured or discolored; there is a new app that allows companies to redirect the wasted food to charities.
"An app wants food waste to ride off into the sunset.
"Food Cowboy connects for-profit food distributors who have truckloads of rejected fresh food — which typically ends up in the trash — with charities and food banks that desperately need that grub.
"The problem is rooted in the U.S.’ aesthetic standards for attractive food. Many retailers, wholesalers and food service companies will reject a large and perfectly good shipment of food because a single box or carton is crushed, or fruits and vegetable are simply 'ugly.'"--Elsye Wanshel, Huffington Post