< 1 min read
October 19, 2010
It made me want to send both of them a recent story in the Chronicle of Philanthropy called "Some Donors of Modest Means Give Until It Hurts -- And Love It," about couples who gave significant portions of their income to charity, often for religious reasons. It's available by subscription only but the inspirational stories of their decisions to give what amounted to hundreds of thousands of dollars over years will make many readers wonder whether they couldn't be giving a little more.
2 thoughts on “Give until it hurts”
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“Give until hurts” is a stupid, mythical concept embraced by no one other than development professionals who are delusional or donors who are certifiable masochists. Most people really give because it makes them feel good, even if it involves sacrifice. If you really want to know what motivates and inspires donors, particularly planned giving donors, check-out my new book, “Donor-Centered Planned Gift Marketing”; you’ll find the latest research results and informative anecdotes.