< 1 min read
February 12, 2015
Results of Stanford researchers' online survey indicate men are more likely to donate if the pitch appeals to their sense of self-interest.
"When it comes to charitable donations (also known this time of year as deductions), do women or men hold the edge on generosity? A new study suggests men will be more generous if they’re shown giving to a cause may further their own self-interest." -- Lee Bowan, Scripps News