< 1 min read
May 7, 2013
It just so happens that big corporate gifts coincide with big events (and big disasters) in corporation's hometown.
"A recent research paper shows that enormous events like the Olympics lead to a dramatic, albeit relatively short-term increase in otherwise steady charitable-giving patterns among firms that are headquartered in the event’s host city. Natural disasters also have a strong effect on firms’ giving patterns, according to the study Punctuated Generosity: How Mega-events and Natural Disasters Affect Corporate Philanthropy in US Communities, which was published in the March issue of Administrative Science Quarterly." -- Carmen Nobel, Forbes