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Gun-control answer to the NRA: Michael Bloomberg is seeding awkwardly named $50 million "grass-roots advocacy network on gun violence," Everytown on Gun Safety.

"Media mogul Michael Bloomberg will pump $50-million into building a grass-roots advocacy network on gun violence that he hopes will challenge the National Rifle Association’s political clout, The New York Times reports. The effort marks the billionaire philanthropist’s first major political initiative since his 12-year tenure as New York’s mayor ended Jan. 1. He outlined plans to bring gun-control groups he already finances under a new umbrella organization, Everytown for Gun Safety, and to focus less on advertising than on field operations to mobilize like-minded voters, particularly women and mothers." -- Chronicle of Philanthropy

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