When the economic outlook is questionable, you need to think carefully about the value of your fundraising events.
You may feel the need to cut costs, but don’t be caught up into thinking that donor acquisition is the place to cut back.
A well-thought-out strategy is always a key ingredient for success. That doesn’t change when times are bad.
The fundamentals of fundraising don’t change whether times are good or times are bad. But applying those fundamentals well takes some careful thinking.
Existing donors, both lapsed donors active, are already engaged in a conversation with you, one that they’re happy to participate in. You can leverage this existing relationship to boost their lifetime value and increase the percentage of donors giving at any moment. And handwritten thank you notes are a powerful ally in this effort.
Stay tuned for a new series from American Philanthropic and Philanthropy Daily—”Fundraising When Times Are Bad”—to help you navigate today’s recession.
With a clear mission/vision distinction, you can articulate why your work—and the donor’s support—is more urgently needed as a result of this external factor.
Corporate fundraising is unlike individual and foundation fundraising in one key way. It has nothing to do with the donor’s philanthropic mission.
Colleges and universities can foster a culture of philanthropy on campus by engaging students in the development efforts.
Toss the spreadsheets in the trash. If your database makes you feel like Theseus navigating the Labyrinth, then it’s time for a change.